From 1996 to 1998, at the Lycée de Presles in Vichy (France), she earned a B.T.S. in business communications and decided on pursuing a career in event planning and Internet communications. The following year, at the Greta in Clermont-Ferrand (France), she trained as a multimedia technical expert to become an Internet Project Manager.
At the end of 1999, Florence Rochelois began her career as an Assistant Project Manager for Internet Projects in an agency in Paris. Dual track experience in the media and outside the media in an agency setting (3 years) and with advertisers (7 years) have allowed her to develop technical knowledge and flexibility.
With the benefit of her various experiences, she joined the Compagnie de Vichy in 2007. She accepted a position as business and sales associate, and then in 2009, she was assigned to develop the Internet communications of three Spa treatment and hotel establishments. The webring is deployed in several languages and integrates an e-commerce solution.